When it comes to small-business marketing, a great website can be one of the most effective and cost-efficient marketing channels out there. Here’s how you can create a visually appealing website that represents your business in a unique way. Below we discuss tips for marketing websites.
Tips for marketing websites
Digital marketing today
Digital marketing is the use of the internet, social media platforms, websites, emails and all our electronic devices to get your business found by new customers. Digital marketing is trending upwards as more people use the internet and social platforms to get work done and play.
Showcase your products and services
Make sure that your homepage clearly showcases the product or service you are selling. Most small businesses can benefit by including professional or stock photographs or videos.
Combine SEO and content marketing
While SEO is nothing, we discovered that combining SEO and Content Marketing is one of the most effective of the marketing trends we’re going to see in 2023.
Mobile-first browsing
To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices.
Social media marketing tools
A prime place to nurture leads and build business relationships, social is ideal for gathering valuable data when it comes to what your customers want. Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals.
Integrate strategies and campaigns across channels
Integrating across these tactics can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social.
Strategic planning
Coordination comes from strategic elements such as messaging, but even elements such as mission and goals help integrate efforts by creating an umbrella under which teams create posts, infographics, and the metrics used to assess them.
Creative meetings
Everyone should have time to share elements they’re working on and get input from the group about ways to extend a particular effort across multiple platforms and creative efforts.
Conclusion
A better strategy is to use a digital master calendar or another device, such as an app, to allow everyone to post what they’re working on, the assets they plan to use, and when the creative effort will go live.
