Spending at fashion businesses in Ireland rose by 3% in August compared to the previous month, according to newly released cardholder data from Visa. Women’s accessories and sports apparel were found to be two of the fastest-growing fashion sub-sectors over the past 12 months, according to the cardholder data.
Online is the preferred way to shop for fashion
While spending is on the rise at Irish fashion businesses, the way in which consumers are shopping for fashion is also changing, according to Visa, with digital channels playing a central role in growth.
A consumer survey commissioned by Visa, Title Sponsor of Ireland Fashion Week (6-10 October), found that two-thirds (62%) of respondents choose to shop online for convenience. 37% prefer it over in-store shopping as it allows them to avoid crowds and queues.
Consumers are using AI and social media to find fashion
The Visa survey also indicates that digitalisation is changing how shoppers discover and interact with fashion brands. Over half (56%) discover new fashion labels through search engines, online browsing, and social media platforms, highlighting the importance of having a strong online presence.
Emerging technologies were also found to be influencing online shopping, with 12% of surveyed shoppers already using AI tools to search for or compare fashion products, and a further 32% interested in trying AI to enhance their shopping experience.
More than half (55%) of respondents surveyed by Visa prefer to shop directly on a brand’s website.
Supporting local, buying Irish
When it comes to supporting small and medium-sized Irish fashion brands, almost a quarter (24%) of those surveyed said they prefer to buy from them over large Irish or international fashion chains. Almost two-thirds of Visa survey respondents (61%) have made a purchase from a small Irish-owned fashion brand in the past year.
On average, those surveyed were found to spend €87.80 per month on fashion, with the vast majority (82%) spending up to €150 per month.
The Visa-commissioned survey found that online shopping habits are also linked to consumers’ values. Among surveyed respondents, 44% said they deliberately choose to shop online from small Irish fashion brands, rather than international ones, to support local jobs and communities.
Conor Langford, Ireland Country Manager, Visa, said:
“Digital commerce is helping open doors for small, local fashion brands to reach new customers like never before. Our data shows that spending within Ireland’s fashion sector is growing, and more shoppers are seeking out, discovering, and buying from Irish fashion brands online. This is driving real growth for Ireland’s economy. Visa is proud to support this momentum as Title Sponsor of Ireland Fashion Week, a platform that is celebrating local fashion talent and helping them turn their creativity into sales and new opportunities.”
Visa is a global leader in digital payments and Title Sponsor of Ireland Fashion Week, which kicks off next month (Oct 6th – 10th).
About Ireland Fashion Week Powered by Visa
As the title sponsor of Ireland Fashion Week, Visa aims to bring global recognition, industry expertise, and elevated opportunity to one of Ireland’s highly anticipated cultural events. As a global leader in digital payments, Visa empowers small businesses to get online, accept and send digital payments and attract a nationwide or even international customer base – all important components to help designers grow and prosper. Visa’s commitment to innovation and its alignment with Ireland Fashion Week signal a shared commitment to progress and the celebration of Irish creative talents.
