The reason Instagram ad campaigns are so successful isn’t just pretty pictures. In order for your ads to be successful, there are a few other things you need to do after lining up your image or video.
Instagram Ads
Start with a goal
Every advertising campaign must start with a goal. Instagram ads give you several different options for setting goals.
- Awareness.
- Consideration.
- Conversion.
Identify your audience
Creating a buyer persona can help you refine your targeting when creating Instagram ads. If you’re brand new to Instagram advertising, you might not know your target audience yet. You can then go a little deeper using Instagram’s targeting options and third-party tools. You can also look at engagement rates on your old posts to learn more about what content your audience responds well to.
Refine your content and message
Airbnb is using sharp, visually-focused content on Instagram to showcase the app as a way to find adventure.
Create a hashtag
You can create your own hashtag for your next Instagram ad campaign. The purpose of the hashtag is to improve content discovery. By creating a hashtag, you create a community and trend around your campaign that generates more buzz.
Select the format
There are many options, among them Image AdsVideo AdsAd StoriesCarousel AdsReal AdsAd CollectionExplore AdsIGTV AdsShopping Ads. The format you use will be dictated by your available resources and your marketing goals.
Add your website URL
Especially if your ultimate goal is to increase traffic to your website, you need to include your website URL in your ad. it is essential. For users using marketing automation software, you will need to build a unique tracking URL with UTM parameters. Otherwise, you won’t be able to track the conversions and traffic your ad generates.
Create a caption
You won’t need to add it every time because viewers can’t always see your ad headline it pays to create a short headline just in case. It must be concise and describe where your potential customers will go.
Select a call to action
When it first launched, Instagram ads didn’t perform as well as expected. So the social media giant had an idea improve CTA buttons. The great thing about creating Instagram ads is that Instagram does so much of the hard work for you.
And don’t forget to link to your website
Remember that Instagram only allows you to add one link to your profile. If you’re using your ad and therefore your link to drive traffic to your site, be sure to tell people where they can find your link.
Do final check and place your order
If you’re the only person who’s reviewed your ad so far, it’s a good idea to have someone else on your team look at it before publishing if you place your order before consulting with someone else, you can also schedule your Instagram ad for a later date.
Monitor your performance
Once your ad is live, you’ll need to monitor its performance on an ongoing basis. If it doesn’t work as well as you’d hoped, you can make adjustments as you go. Ads Manager gives you a detailed overview of your Instagram advertising campaign.
Do it big with a social media suite
While Instagram and Facebook offer a wide range of native advertising features, running ad campaigns at scale requires a social media management suite. These allow companies to manage all their organic and paid efforts in one place.
