Perplexity has announced that its AI-driven browser, Comet, is now freely available to all users. Previously restricted to premium subscribers paying $200 per month under the Perplexity Max plan, the browser has transitioned from a paid service to a universally accessible tool. The company states that Comet will remain free indefinitely, positioning it as a direct competitor to established browsers such as Google Chrome.
Launched in July 2024, Comet differs from traditional browsers by placing artificial intelligence at the core of its design. It integrates Perplexity’s AI search functions and includes a built-in personal assistant described as “travelling the web with” users, rather than operating as an add-on feature. This AI companion is intended to streamline online navigation and support practical tasks like shopping, travel planning, and personal administration, with the goal of enhancing productivity.
Initially, access to Comet was highly limited. Early adopters needed to subscribe to the costly Max plan, later expanded to certain Pro subscribers and individuals invited from a waitlist that the company claims grew to millions. By removing subscription barriers, Perplexity aims to broaden its reach and establish Comet as a mainstream choice in the competitive browser market.
In addition to making Comet free, Perplexity has detailed the rollout of Comet Plus, a subscription-based feature unveiled in August. Comet Plus offers curated news content through partnerships with major media organizations, in a model reminiscent of Apple News Plus. Current publishing partners include CNN, Condé Nast, Fortune, Le Figaro, Le Monde, The Los Angeles Times, and The Washington Post. Access to Comet Plus is bundled with existing Perplexity Pro and Max subscriptions, while other users can purchase it for $5 per month.
The move highlights Perplexity’s broader ambition to redefine how people interact with the internet. Its strategy mirrors a growing industry trend, with several companies embedding artificial intelligence into web browsing. Google has integrated its Gemini AI into Chrome, The Browser Company has introduced Dia within its Arc browser, and Opera has launched Neon, its own AI-powered browser.
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