Prime Day is here (again), and that means it’s a great time to consider swapping out your aging TV for a cost-friendly upgrade. We’ve hunted down the best Prime Big Deal Days TV sales simmering ahead of the holidays, with options for every budget and use case. These picks are pulled from the best TVs we’ve tested, so you can be assured they’ll fill your living room with dazzling colors, killer contrast, and general 4K HDR awesomeness.
Don’t forget to check out our Absolute Best Prime Day Deals roundup and our Prime Day Liveblog for great deals on all sorts of products so you can stock up, get your holiday shopping done early, and enjoy that Pumpkin frappacino in peace.
Prime Day TV Deals
The Best Premium TV
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Photograph: Parker Hall
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Photograph: Parker Hall
We’ve tested several of the best OLEDs this year that rank among the top screens we’ve ever seen, but Samsung’s S95F is special. Its secret weapon is Samsung’s latest anti-reflective screen, which does a phenomenal job keeping all but the most intense direct reflections at bay, while only minimally affecting black levels and perceived depth. Pair that with breakthrough OLED brightness, near-infinite contrast, fantastic colors, and pristine picture processing, and you’ve got the best premium TV for any environment. It doesn’t support Dolby Vision, but otherwise, there’s nary a trick this TV doesn’t cover, including top-notch gaming features to make it an all-around dazzling entertainment centerpiece.
The Best TV for Most
Photograph: Ryan Waniata
TCL’s QM6K (8/10, WIRED Recommends) doesn’t blast you with brightness, but its utilization of TCL’s all-new screen tech provides a remarkably balanced picture, offering sweet and naturalistic colors, impressive image processing, and impressive black levels with very little noticeable blooming. The TV offers plenty of other benefits, including an intuitive Google TV interface, along with topline gaming features like VRR at up to 144 Hz across two of its four HDMI inputs. It’s a whole lot of goodness for your money, making it one of the best bargains you’ll find.
The Best Ultrabright TV
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Photograph: Parker Hall
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Photograph: Parker Hall
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Photograph: Parker Hall
We’re huge fans of TCL’s full-sale display revamp for 2025, which is a big reason two of its top TVs made our deals list. The QM8K is a major step up from the QM6K in brightness (we’re talking like four times brighter) for a dazzling picture and vivid colors, while still maintaining excellent black levels, making it a great watch in any setting. This is premium performance for a mid-tier price, especially now that it’s on sale, alongside great features and an even speedier Google TV interface. It’s still not going to compete with our favorite OLED TVs when it comes to black levels or off-axis viewing, but it gets pretty dang close for your money, making this a steal of a deal.
More Prime Day TV Deals
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