Google has introduced a new search feature that allows users to hide sponsored results, offering a cleaner and less cluttered browsing experience. The update aims to make navigating Google Search more intuitive by reducing the visual impact of advertisements, while still keeping them clearly labeled for transparency.
According to the company, this change is designed to help users focus more easily on organic search results. Sponsored results will continue to appear in the same size and format as before but will now include a clear label indicating that they are advertisements. For those who prefer a distraction-free experience, Google has added a dedicated “Hide sponsored results” button that can be activated to remove ads from view temporarily.
The company explained that internal testing showed this new layout improves the ability to navigate through the top section of the results page. Despite the design changes, Google emphasizes that users will never encounter more than four text ads grouped together in one section, maintaining a balance between advertising and user experience.
When active, all sponsored results are gathered into a single collapsible section. Users can simply tap the “Hide sponsored results” option to minimize this group, reducing visual clutter and keeping the focus on genuine search outcomes. If desired, the ads can be restored at any time by tapping the same button again. This toggle feature gives users direct control over how they view promotional content on the search results page.
The new labeling system also extends to other types of ad blocks that appear throughout Google Search results, ensuring consistency across all ad formats. This means that whether users encounter text-based promotions, shopping links, or other sponsored content, the same clear indicators and hiding options will apply.
Google confirmed that this update is being rolled out globally, reaching both desktop and mobile versions of the search platform. With this addition, the company aims to make Google Search more adaptable to user preferences, offering greater customization and a more seamless browsing experience.
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