Amazon is gradually rolling out its next-generation Alexa assistant within its own product ecosystem, but the latest recipient of is BMW. Amazon has the latest version of Alexa Custom Assistant, the platform that allows companies (including BMW) to build their own AI assistants that leverage Alexa tech, which will be powered by Alexa+ going forward.
With Alexa+ architecture working under the hood, drivers will benefit from a more natural, conversational style of in-vehicle interactions, while making use of the assistant’s more comprehensive agentic capabilities and ability to deal with more complex instructions than it could previously. Alexa+ can access more than 70 large language models (LLM), and Amazon has promised that any conversation you’ve had with one of its home devices can be continued in the car.
BMW was already Alexa Custom Assistant as the foundation of its in-vehicle voice assistant tech, which it calls the BMW Intelligent Personal Assistant (IPA), and it’ll be the first car manufacturer to get access to Alexa+. At CES 2024, the two companies also a new feature that effectively allows Alexa to absorb the driver’s manual so it can answer any question about your car in real-time.
BMW has gone all in on Amazon’s ecosystem, with its connected features also powered by the Amazon Web Services (AWS) cloud platform. The new Alexa Custom Assistant will come to select BMW models soon, but we don’t currently have any specifics as to the exact date or which vehicles will get it.
