[This is a sponsored article with Unifi Business.]
There’s an old saying that feels especially relevant for today’s business owners: “The bamboo that bends is stronger than the oak that resists.”
And if you run a micro, small, or medium enterprise (MSME) in Malaysia, you know what it feels like to bend under pressure, especially in a business world that’s increasingly digital and connected.
Between managing staff, serving customers, juggling finances, and keeping up with the latest tech and trends, the push to “go digital” can feel like another overwhelming task.
Sure, you might be using a digital payment system here or a social media page there, but have you ever wondered how truly digital-ready your business really is?
Why “bending like bamboo” matters
You’re far from alone in this. MSMEs account for more than 97% of businesses in Malaysia, contributing RM580.4 billion to the country’s GDP and employing 7.59 million people.
Yet despite their importance, nearly 70% haven’t started their digital adoption journey, and only 26% have a clear strategy in place.
The reasons are all too familiar. Many MSMEs struggle with limited digital skills, infrastructure gaps, and high costs. Furthermore, a reliance on long-standing manual processes, while familiar, often becomes a barrier to digital adoption.
Establishing connectivity and introducing technology also pose major hurdles, as poor internet access and traditional systems are especially challenging for smaller or rural businesses, making the shift to digital tools feel even more daunting.
However, like the humble bamboo, businesses that adapt to become more efficient, productive, and connected to their customers are better positioned to thrive in today’s digital world.
Meet your new digital sidekick: IMPAK BIZ
This is where IMPAK BIZ comes in.
Developed by Unifi Business, the IMPAK BIZ programme cuts through the noise to help you assess your digital readiness, uncover growth opportunities, and take actionable steps forward without getting overwhelmed.
It’s backed by a network of partners who understand what it takes to grow a business in Malaysia, including Malaysia Digital Economy Corporation (MDEC), SME Corp. Malaysia, CTOS, Bank Simpanan Nasional (BSN), Maybank Islamic Berhad, Astro Awani, IPSOS, and RTIST.
By participating, your business will benefit from:
- Micro-financing from BSN with competitive rates starting at 3.5% p.a. and fast approval.
- Halal certification support with Maybank Islamic’s help, easing compliance and opening doors to bigger markets.
- Free CTOS business reports to know your company’s credit standing and make smarter decisions.
- Creative and marketing services by RTIST for MSMEs who join the programme to help boost their brand.
- Personalised digital consultations with certified Unifi Business consultants to give you a step-by-step guide on building and executing your digital transformation strategy.
As a bonus, all programme participants are automatically registered for the IMPAK BIZ Awards, with the chance to have your transformation story recognised nationally.
Your 3-step roadmap to digital success
Think of IMPAK BIZ as your personalised business roadmap, complete with the tools, guidance, and partner support to make your business journey manageable.
Getting started to reap these rewards is a straightforward process:
- Take the evaluation: Answer less than 20 questions to get an instant snapshot of your business’s digital strengths, weaknesses, and opportunities.
- Get your report and consultation: A certified Unifi Business consultant will get in touch within 3 working days with tailored advice and partner perks.
- Implement and grow: Use your personalised roadmap to improve operations, reach more customers, boost revenue, and grow your business.
Overall, the programme is an easy and practical way for Malaysian businesses to become more efficient, more profitable, and ready for the future by removing the guesswork.
Running from August 18 to December 31, 2025, Malaysian MSMEs looking to start their digital transformation journey can take the first step to join the IMPAK BIZ here.
The IMPAK BIZ programme is brought to you by Unifi Business, Your Preferred Digital Partner.
- Learn more about the IMPAK BIZ programme here.
- Read other articles we’ve written about businesses in Malaysia here.
Featured Image Credit: Malay Mail
