Since it began rolling out , Google has been slowly adding features to its dedicated search chatbot. Today, the company is releasing an update it hopes will make the tool more useful for visual searches.
If you’ve tried to use AI Mode since Google made it available to , you may have noticed it responds to questions about images with a lot of text. Robby Stein, vice president of product for Google Search, admits it can be “silly” to see text in that context, and so the company has been working on applying AI Mode’s “query fan-out” technique to images. Now, when you prompt AI Mode to find you images of “moody but maximalist” bedrooms for instance, it’s better equipped to respond to that request, with an algorithm that will run multiple searches in the background to get a better understanding of exactly what it is you’re looking to find.
Google has built this feature to be multimodal, meaning you can start a conversation with an image or video. And as you can probably guess, Google believes these capabilities will be particularly useful in a shopping context. You could use AI Mode to shop before today, but Google argues the experience benefits greatly from the more visual responses the chatbot is able to generate. What’s more, it’s better able to make sense of tricky queries like “find me barrel jeans that aren’t too baggy.” Once AI Mode generates an initial response, you can ask follow-up questions to refine your search.
As with any Google update, it may take a few days for the company to roll out the updates it announced today to everyone. So be patient if you don’t see the new, more visual experience right away.
