Amazon One Medical, the retailer’s primary care provider acquired in 2022, is launching a pay-per-visit virtual healthcare service for children ages 2 to 11, the company announced on Thursday. Message-based visits start at $29, and video visits cost $49.
The healthcare service doesn’t require insurance or a One Medical membership and can help treat issues like pink eye, lice, and more than 10 skin-related issues, including eczema, bug bites, contact dermatitis, fungal rashes, and more. The service also covers EpiPen and asthma medication renewals.
Amazon started offering a pay-per-visit virtual healthcare service for adults in 2024.
“This service isn’t meant to replace a family’s relationship with their child’s pediatrician, but rather to serve as a convenient option for those ‘in-between’ moments for parents with time-sensitive concerns who don’t already have on-demand access through a One Medical membership,” said Natasha Bhuyan, MD, family physician and national medical director for Amazon One Medical, in a press release.
The move comes as companies like Walgreens, CVS, and Walmart are scaling back their retail health services.
Amazon last week debuted prescription vending machines at its One Medical clinics, starting in Los Angeles. The kiosks have a range of commonly prescribed medications, including antibiotics, inhalers, and blood pressure medications.
These new kiosks could disrupt brick-and-mortar pharmacy businesses, which are already struggling. For instance, Rite Aid recently closed all of its remaining stores; CVS has closed more than 1,000 stores since 2021; and Walgreens closed 500 stores over the past year.
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The launch of the new pay-per-visit service for kids marks Amazon’s latest move to expand its presence in the healthcare sector. In 2018, Amazon purchased online pharmacy PillPack for $750 million and then launched Amazon Pharmacy in 2020. Two years later, it bought One Medical for $3.9 billion.
