Imagine you had that knowledge—that you were able to look into the future and predict all of that. How would that have changed your business? How would it have changed your workforce, the people you employ, the skills you value, how you interact with customers, or what services you offer?
Well, that’s the state we’re in now. AI is as big, arguably bigger, than the dot-com boom or even the invention of the computer. This is how species-level important this innovation is. In line with my “30 Days of AI” speech, I actually asked this question to an AI—“How will AI affect the future of business?” It replied: “AI is expected to have a significant impact on the future of business, leading to increased efficiency and cost saving through automation and improved decision-making.
It added that “AI will also enhance the customer experience through personalised recommendations and support and give rise to new business models.” It’s up to you—which answer do you prefer, the human one or the AI one?
Q: In a rapidly evolving tech landscape, how can we ensure AI tools and systems remain ethical and trustworthy?
How can we ensure that the processes and tools of the AI revolution remain ethical? The ethics of AI is really the talking point of the moment. You might be aware that there are certain signatures to a letter—one of which is Elon Musk, which is where all the headlines come from—and the letter is asking for a pause in the development of AI.
It might sound strange that in our current stage of late capitalism, pausing innovation seems impossible, but there are historical precedents for slowing things down: chemical and biological weapons, nuclear weapons, and even human cloning—all paused for ethical reasons. We’ve proven capable, as a species, of coming together and agreeing to make the right decisions. Perhaps that’s what we’ll have to do with AI.
The reason ethics are so important is the speed of AI’s evolution. It grows exponentially—very quickly, sometimes beyond our control. We don’t yet have the moral or ethical frameworks in which to operate. That’s why it’s such a challenge—it’s rapid, powerful, and potentially problematic.
Q: What emerging technology do you believe will redefine industries after AI, and why?
This is the number one question I get asked at speaking engagements, and my answer has evolved over the past decade. I used to talk about blockchain, crypto, quantum computing, and automation—and I still believe automation, particularly self-driving vehicles, will be transformative.
Automation won’t just change transportation—it’ll reshape our cities. When vehicles can drop you off and park themselves elsewhere, city centres can become greener, safer, and more open to experiential shopping. Retail will evolve into something immersive and interactive.
Of course, AI remains at the heart of this evolution. It’s driving entertainment technologies like augmented and mixed reality, the metaverse, and personalised digital experiences. Beyond that, I think biotech, health innovation, and new material science—again driven by AI—will dominate the next wave of human progress.