Uber Green is rebranding to Uber Electric, and to coincide with the name switch — a move designed to make it clearer for Uber users preferring to hail zero-emissions rides — the company will incentivise its drivers to swap their current vehicle for an EV by way of a $4,000 grant. According to Uber’s numbers, there are currently more than 200,000 EVs on its global network, and drivers are switching to electric up to 5x faster than regular motorists in the US, Canada and Europe.
Uber’s carrot for drivers is particularly timely given that President Trump’s ” recently the federal tax credit on used EVs, which was worth (at its maximum value) the same amount as its new “Go Electric” EV grant. The grant automatically qualifies drivers in New York City, California, Colorado, and Massachusetts to receive $4,000 when they switch to an EV. Grants are available for both new and used electric vehicles, and Uber drivers nationwide can also get $1,000 when they purchase any new or used EV through TrueCar.
Uber has also announced that it’s rolling out its battery-aware matching (BAM) feature to EVs made by Kia, Hyundai, Ford, Nissan, Volkswagen, and Mercedes-Benz in 25 countries including the US and Canada. This allows drivers to connect their vehicle to the Driver app, and will subsequently only receive ride requests that they are able to fulfill with their remaining range at the time. Uber said that 49 percent of non-EV drivers on its platform are put off switching to an EV due to battery-related concerns, which the expansion of BAM should help alleviate.
The Uber Electric rebrand follows Uber transitioning Uber Green to fully electric in the US earlier this year, where previously it has consisted of a mix of hybrids and all-electric vehicles. Riders are also being enticed to seek EV drivers, with Uber offering them 20 percent off (up to $8) their next electric ride with code GOELECTRIC20, which is valid for a week.
