Local SEO is an great investment. We must not neglect other ways retail and brick-and-mortar stores can benefit from digitization. Local SEO tends to be a bit confusing and can seem like a black hole to some people, but we’ve shown you 7 ways to optimize your website for local SEO for your browsing pleasure.
Website for local SEO
Optimize your homepage
Your page title tag, title tag, and meta description should clearly state this information. If you’re using WordPress to build your site, you can easily update your site’s page title tag under Settings General in the left navigation. You can also easily load your page metadata through the Yoast SEO plugin, which brings me to my next point.
Optimize your metadata
There has been a lot of discussion about whether page title tags and meta descriptions are still relevant. Now, regardless of whether they are still a ranking factor, they are still a HUGE element in the first impression your website makes on a potential visitor. Optimize your page title tags to include the name of your city and the product or service you offer.
Create a page for every product, service and location
In order to apply a product/service schema to each of your individual product/service offerings, they must have their own page. So not only is this an overall best practice for SEO as it helps paint a clearer sitemap for search engines and also helps your product/service pages rank for a specific offering, but it opens the door to specific schema applications.
Use the scheme of local businesses, organizations, products and services
You should apply a local business schema or structured data markup to each web page to optimize your site for local SEO. A local schema is additional code you can add to your website pages to make it easier for search engines to understand who you are, what you do, where you are located, and how you can be relevant to people who might be looking for your type of products or services.
Update nap citations on your website
Your business is listed in your Google My Business listing and make sure it’s listed EXACTLY the same way on every page of your website. This is normally done in the footer of the website, but it is important that it is made so that the code for the footer still loads for each page to have a real effect.
Add your business to local directories
Local directory listings and citation building is a great way to optimize your site for local SEO, it can be a bit time consuming, The exact formatting and representation of your company from your Google My Business page and make sure you’re listing your business exactly the same way in your local directories.
Determine recent reviews
As you grow your business, you’ll want voices of confirmation that you are who you say you are, doing what you say you do, and where you say you are. When search engines are trying to figure out what the best results for a particular search query might be, they look at a number of factors in their algorithm and the number of reviews you have on Google, Yelp and Facebook. be part of this consideration process.
Conclusion
Keep in mind that your local SEO efforts can span multiple locations. And if you’re targeting more than one area, you can even use these ideas in your multi-site SEO.
